Ariat boots have made a name for themselves that is more than renowned in the realm of cowboy boots. Why’s that you may ask? Well there are several reasons besides their sheer ability to be both fashionable and provide immense comfort.
Ariat was founded in 1993 with the simple idea to provide the best performance footwear for equestrian athletes. The cowboy boots of the past were heavy and stiff and were not functional for riders. So founders Beth Cross and Pam Parker set out to create their own boot, a better boot and thus Ariat was born.
It wasn’t an easy journey, however. At first there was much backlash from the industry which was a bit stuck in its ways. Other companies were resistant to change the traditional boot to something that was both comfortable and in style. These days, Ariat is the number one English and Western performance boot brand and is setting the standard for the type of company every other western footwear brand is striving to be.
Fort Brands has a large selection of men’s and women’s Ariat boots for both those who love to ride and those who prefer to keep their feet on the ground. Regardless of which kind of person you are, a pair of Ariat boots is sure to change the way you feel about cowboy boots as a whole. You have never had a pair of boots like this, we guarantee it! Check out our collection of incredible Ariat boots today and find a pair you will love!